Smart Solutions: Noa Ubongo

TBWA\ Khanga Rue has turned video halls into classrooms, educating young people on the basics of employment and self employment. 
There are at least 10,000 video halls in Tanzania. It’s one of the main avenues of media consumption among youth. TBWA\ Khanga Rue had an idea: let’s turn those video halls into classrooms. Noa Ubongo is a highly innovative, multi-media platform that aims to make a big impact.There are a lot of idle youth in East Africa who – for many reasons – didn’t finish secondary school. Noa Ubongo will help bridge the gap in knowledge and skill development.
see more of their work here 

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