SIXTH SWAHILI FASHION WEEK NOW OFFICIALLY LAUNCHED
The Sixth annual Swahili Fashion Week will take place at Golden Tulip hotel from the, 5th to 8th December 2013 in Dar Es Salaam, Tanzania.
Swahili Fashion Week 2013 will collectively bring together 40 designers from within Tanzania and beyond to showcase their collection, predicting trend for the East African market for year 2014.
“Swahili Fashion week this year is aimed at reaching out to the public to emphasize and promote talents in the fashion industry. It’s more about valuing our own designers and building brands and taking them to a different level year in year out.” Stated Washington Benbella, Swahili Fashion Week Manager
Being the 6th year of Swahili Fashion week, this year during the Emerging Designers Competition, the organizers have come up with a theme called “Evolution”. Based on the theme, it is required of the emerging talents participating to create ensembles that have evolved, not necessarily neo but that which could be retro with an interesting unique twist to it.
“We urge the public to support the design industry and proudly wear MADE IN AFRICA, especially Tanzania. The local talents need to be nurtured to evolve them into synonymously globally recognised Brand names. Charity begins at home, thus we look forward to support from local companies and organisations to facilitate the trade of business of fashion” stated Hamis K Omary Business Development manager
Swahili Fashion Week and Awards 2013 is sponsored by EATV, East Africa Radio, Push Mobile, Golden Tulip Hotel, BASATA (Baraza La Sanaa La Taifa), Ultimate Security, Global Outdoor Ltd, Eventlites and 361 Degrees.