Olivia Palermo and The Maasai Project
A Pop Up Store Selling Maasai Sandals made in Kenya in NYC...
The Store was launched a couple of days ago at 32 Gansevoort St. - Meatpacking District, NYC
A FOOTWEAR LINE DESIGNED AND MANUFACTURED IN KENYA BY WOMEN OF THE MAASAI TRIBE, ONE OF THE PLANET'S MOST THREATENED.Olivia Palermo is the Maasai Brand Ambassador
The non profit ADCAM (www.adcam.es) and Pikolinos (a shoe and bag company known for its artisinal and eco-friendly products) teamed up for the Maasai Project, in which more than 1,600 Maasai women were hired to use traditional craftsmanship to hand-embroider leather sent from Spain for shoes and bags. Once decorated, the leather is returned to Spain where the shoes are finished.For the first time, the Maasai women are earning a salary that allows them to improve the quality of life of the entire community while holding on to their traditions and lifestyle. It is a stable source of income that gives them access to food and medicine, as well as to education for the youngest members of their tribe.
|Olivia Palermo and Leader of Maasai From Kenya William Kikanae at the launch party of Pop Up store|
The company is building bridges of hope that unite Africa with the rest of the world. What's more, full profits from the sale of these shoes will go toward development projects in the Maasai Mara National Reserve.View Video and collection Below