iCow:Changing lives in Africa

There's an App For Everything nowdays, even one for addressing a cow's life cycle!

                                    Su Kahumbu creator of iCow  speaks on TED July 2012


                                    She received an ICT innovation award 2030  for agriculture  
iCow wins Vision 2030 ICT Innovation Award for Agriculture


For generations, breeding cows in the rural highlands of Kenya has hinged on knowledge and experience passed down from parents to children. But Mercy Wanjiku is unlike most farmers. Her most powerful tool is her cellphone, and a text messaging service called iCow.
The service informs her when her cows are in heat, which feed might boost their milk output and what their fair market price is. And when she needed a veterinarian recently, she relied on the service’s extensive database.
In a nation where 80 percent of the population farm their land, iCow started off with a simple premise: The creation of a gestation calendar would increase the productivity of the cows and, hence, food production and the wealth of individuals and communities.
Farmers can register their cows by sending a text message to iCow. That allows them to receive cellphone messages tailored to their needs. They get alerts, for example, on feeding schedules, on when to expect their cows to be in heat or on disease outbreaks. The service also functions as a Craigslist of sorts for farmers looking to connect with their peers to buy and sell cattle.
Su Kahumbu the creator of icow said 42,000 farmers have signed up for iCow, a tiny percentage of Kenya’s farming millions. The potential, though, is enormous.Kahumbu said she has received requests to launch iCow in nearby countries such as Uganda, Tanzania and Rwanda, as well as from Malaysia, Russia and China. Common to all the requests is the desire to find ways to create sustainable supplies of food — in particular, milk and other dairy products.-JapanTimes

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